Bragg Gaming Group announced its acquisition of Nevada-based game studio firm Wild Streak Gaming in its continuous expansion plan as it seeks to enter the US market.
The deal, which experts regard as one of the boldest moves made by the company, involves the owners of Wild Streak receiving $10 million in cash at closing and $20 million in the form of Bragg shares within three years, buying all of its membership subscriptions (BusinessWire, 2021).
The agreement sees Wild Streak transferring proprietary ownership of a library containing 39 premium casino content leads, including top-performing and-based conversions. It also gives Bragg Gaming ownership rights over a large collection of intellectual property, including designs for games, mathematical works, advanced game mechanics, targeting the US markets.
Other details of the deal show that Doug Fallon, CEO, and founder at Wild Streak, will be joining the team at Bragg as Managing Director of Group Content. The move is to allow Fallon to oversee Bragg’s strategy for content creation in the US while collaborating with teams all over Europe to integrate Bragg’s content for the US market.
In the announcement, Chief Executive Officer of Bragg Gaming, Richard Carter, said, “In an industry where premium content is king, Doug and his team have built up an enviable track record of developing leading premium casino slot content for both the land-based and online casino industry. We look forward to integrating this know-how into Bragg’s overall offering and significantly expanding the Company’s higher-margin proprietary in-house casino slot content capabilities.”
This deal will see Bragg accomplish their mission of becoming a Tier one integrated B2B business giant running operations in both US and Canada.
About Bragg Gaming Group
Bragg Gaming Group Inc. is an online gaming solutions provider using cutting-edge technology to provide solutions in online and mobile iGaming platforms, sportsbooks, lottery, casino content, and operational services.
Its major product, ORYX Gaming, is an online casino technology hub providing consultancy services for lottery and casino products on online, retail, and mobile platforms. Its clients include GVC Holdings and JackpotJoy.
Bragg Gaming Group’s Expansion Moves
Bragg Gaming, through ORYX, made a series of announcements recently over successful expansions into major markets in Latin America, the US, and Canada.
ORYX was reported to have signed a deal with a major casino affiliate website, Mr Gamble, to advertise ORYX gaming options on its streaming platform, TWITCH (ORYX Gaming, 2021).
Also, they announced their entry into The Netherlands when it signed an agreement with a Croatian content firm, SENATOR, to take its 17 casinos online. The move is seen as another major entry into the European markets. It is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN). (GlobeNewswire, 2021)
In addition, ORYX teamed up with MerkurXtip to become its only content partner, registering its premium products in Serbia. In its announcement, Bragg said it would offer MerkurXtip access to ORYX’s Data Analytics platform to evaluate performance, plan future market campaigns, increase its player base and offer more features, including free rounds, achievements, and leaderboards. All this has been seen to increase player numbers with the percentage of retention high.
Bragg Gaming has also spread into Spain by announcing the signing of an MoU with CASUMO, a major online sportsbook and online operator operating in Spain and other parts of Europe.
Furthermore, ORYX signed an agreement with SYNOT INTERACTIVE, a subsidiary of SYNOT Group and EASIT, to break into the Slovakian and Czech markets. This will allow ORYX to provide its content to major casino operators in Slovakia and the Czech Republic, including other countries (ORYX Gaming, 2021).
Bragg Gaming Group is steadily becoming a worldwide name in casino consultancy and solutions with the latest expansion into the US market. From the US, Canada to Latin America, and all across Europe, Bragg Gaming is steadily acquiring the necessary resources and technology to become a top-level integrated B2B iGaming business.
Sources:
- BusinessWire, 2021 – https://www.businesswire.com/news/home/20210602005533/en/Bragg-Gaming-Continues-US-Expansion-Acquires-Premium-Content-Developer-Wild-Streak-Gaming
- ORYX Gaming, 2021 – https://oryxgaming.com/oryx-gaming-enters-exciting-twitch-promotion-via-cashmagnet-operated-mr-gamble/
- GlobeNewswire, 2021 – https://www.globenewswire.com/news-release/2021/03/04/2187036/0/en/Bragg-launches-Senator-Gaming-Online-in-Croatia-with-Complete-Turnkey-Solution.html
- ORYX Gaming, 2021 – https://oryxgaming.com/oryx-gaming-debuts-in-czech-republic-and-slovakia-with-synot-group-brands/
