GAN Limited, an internet gaming service provider for companies in the online gambling industry, announced on Thursday, June 17, that it has entered an agreement with Incredible Technologies, Inc., a designer and manufacturer of coin-operated electronic gaming machines for the US market.
The agreement grants GAN Limited exclusive online rights to all existing and future online games by Incredible Technologies, which are expected to grow to over 110 during the term of the contract. This is GAN’s second major agreement for exclusive gaming content, reinforcing the SaaS company’s position as an industry leader in the United States’ iGaming sphere.
About Incredible Technologies Inc.
Incredible Technologies is an Illinois-based company known for its array of innovative electronic gaming machines, including popular ones such as Crazy Money and Money Rain. Its games line the floors of retail casino gaming outlets in the United States and are accessible online in New Jersey. With this deal, the company will be able to grow its online portfolio while working long-term with a partner that has a well-established online distribution chain in the country. This was made known in a statement by Daymon Ruttenburg, the Senior Vice President of Gaming of Incredible Technologies.
“Our partnership with a proven and premier partner like GAN advances the online U.S. distribution of our leading portfolio of gaming content. Since our company’s founding, we have been committed to creating innovative and exciting ways to engage players with new technologies and capabilities. We know that GAN shares this commitment, and we look forward to bringing new online experiences to our players through GAN’s extensive online distribution network. Together, we will be drivers of the U.S. iGaming market as it continues to grow.”
Implications of the Deal for Gan Limited
Gan Limited will now begin to obtain online content licensing fees from existing online operations of Incredible Technologies in the Garden State. What this means is that access to Incredible Technologies’ existing gaming library and future additions to it will be only through GAN’s Platform and Super RGS. The company has announced that because of this long-term deal, its exclusive content from combined online slot partners makes up about 7% of all slots sold in the United States last year.
Jeff Berman, Gan Limited’s Chief Commercial Officer said:
“We welcome this partnership with Incredible Technologies as another validation of our market-leading presence in the regulated intra-State markets of America. Today’s announcement is another exciting step toward building upon our strategy of establishing exclusive online access rights to the most popular retail U.S. slot games. Few content providers in the U.S. market have established a reputation for innovation and creativity as well as the operational excellence of Incredible Technologies. The popularity of IT’s slot games, including the player-favorite Ultra Rush themes, will be a critical addition to our portfolio as we commit ourselves to becoming a leading provider of exclusive online content.”
Sources
- BusinessWire, 2021 – https://www.businesswire.com/news/home/20210617005163/en/GAN-Announces-Multi-Year-Agreement-with-Incredible-Technologies-for-Exclusive-U.S.-Online-Rights-to-Leading-Casino-Portfolio
- Benzinga, 2021 – https://m.benzinga.com/article/21608816
- iGaming Future, 2021 – https://igamingfuture.com/gan-and-incredible-technologies-sign-us-exclusivity-deal/
