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BetMGM Michigan’s Top Performer in Online Casino Market

February 21, 2024 William Mcmaster

Michigan continued its impressive start to online gaming in May. According to numbers from the Michigan Gaming Board, online casino operators in the state raised $94.9 million for May, a figure which put the state among the best in the country. Online casino operators paid state taxes worth $18.1 million, along with $5.2 million paid as taxes to the city of Detroit and $1.9 million to tribal governments.

The total revenue gained by Michigan online casinos in May was almost unbelievably consistent with the numbers from April. The difference between both months was a slightly imperceptible $213.47 (0.0002%) drop from $94,851,765.56 to $94,851,552.09. (Michigan Gaming Control Board, 2021)

The breakdown of Michigan’s online gaming revenue for May revealed that BetMGM Online Casino led the way again, with $36.1 million gained in revenue, amounting to 38% of the total revenue. The revenue was for the most part a result of winnings from BetMGM MI Casino, but earnings from BetMGM MI Poker also contributed.

Behind BetMGM’s class-topping numbers

BetMGM’s high-performing online casino numbers for the month of May included $36,089,904 in revenue, $7,073,621 in state taxes, and $3,482,676 in local taxes. Those figures make it the second month in a row where BetMGM has held almost 40% of Michigan’s online gaming market.

Despite the pretty strong competition facing the operator – including giants FanDuel and DraftKings – BetMGM has managed to navigate its way to an undisputed top spot in Michigan’s online casino market since it launched in January.

The company experienced a drop in revenue from April, but much in the same vein as total online gaming revenue in Michigan, the difference was almost negligible. In April, BetMGM Online Casino brought in online gaming revenue of $36,813,468.11. That figure fell 1.9% in May with total revenue of $36,089,904.12.

Breakdown of BetMGM’s Revenue Since January

BetMGM’s combination of consistent promotion rollouts and a variety of casino games has seen the company take massive strides in the Michigan online casino market. Before May’s slight drop-off from May, the operator had gone from $11 million to $36 million in three months. (Michigan Gaming Control Board, 2021)

January – $11,075,980.37
February – $26,912,267.71
March – $30,792,815.02
April – $36,813,468.11
May – $36,089,904.12

It is impossible to know the exact amount online poker has contributed to these revenues, as the Michigan Gaming Control Board does not release poker revenue data away from casino revenue. However, the online gaming classification that it gives to the numbers means that revenue from BetMGM’s online poker offering must have been factored into calculations.

The first few months of online gaming in the Wolverine State have thrown up a three-way race between the top USA online casinos BetMGM, FanDuel, and DraftKings. But with a market share percentage that’s more than double their nearest competitors, BetMGM’s hold on top spot appears almost insurmountable.

Sources

Michigan Gaming Control Board, 2021 – https://www.michigan.gov/mgcb/0,4620,7-351-79263-561862–,00.html
Michigan Gaming Control Board, 2021 https://www.michigan.gov/mgcb/0,4620,7-351-79127_82898-244408–,00.html

BetMGM & Topgolf Now in Partnership for 2021

February 22, 2024 William Mcmaster

BetMGM remains one of the biggest names in sports betting in the United States. On the 19th of February, 2021, they announced a partnership with Topgolf entertainment group. The multi-year agreement between both companies is expected to improve their respective customer bases. More importantly, it would also allow both of the partner companies to interact with customers outside of their individual customer bases.

About The Partners

BetMGM was formed from a partnership between MGM resorts international and Entain Plc. in 2018. The company has exclusive sports betting rights to MGM Resorts across the United States, both online and in MGM’s physical casinos. They are also a leader in online casino gaming and poker, along with sister brands Borgata Online, Party Casino, and Party Poker. BetMGM is one of the biggest online sportsbooks in the US, and its headquarters is in New Jersey.

Topgolf Entertainment Group is a global sports and entertainment company which is headquartered in Dallas. The company has grown to become one of the most popular in the sports entertainment industry. According to their official website, “What started as a simple idea to enhance the game of golf has grown into a movement where people from all walks of life connect at the intersection of technology and sports entertainment.” The company has multiple platforms which include Topgolf Media, Topgolf Venues, Topgolf Swing Suite, and Toptracer.

What Will the Partnership Entail?

The deal between these companies focuses on marketing and promotional offers in both digital and physical properties. This includes Topgolf’s physical properties and the World Golf Tour (WGT) game which has been part of the Topgolf group since 2016. With this partnership, you should expect to see BetMGM branding in Topgolf venues in locations where BetMGM is licensed to operate. These include:

Las Vegas, Nevada
Indianapolis, Indiana
Nashville, Tennessee
Detroit, Michigan
Virginia Beach, Virginia
Denver, Colorado

This branding is expected to extend to Topgolf’s WGT game which has over 15 million users around the world. As sports betting becomes legal in other states across the US with Topgolf locations, BetMGM will activate branding and promotional integrations in these locations. Topgolf will also begin to offer BetMGM promotions.

Speaking on the deal, Matt Prevost, the Chief Revenue Officer of MGM, said “We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide. Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customized packages.”

Topgolf’s Chief operating officer, JF Prata also had this to say, “We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”

The financial details of the partnership were not included in the statement put out by the companies.

How Do Both Companies Benefit From the Deal

The BetMGM branding in Topgolf locations across the country and during the WGT game will help to advertise the company to the community of sports fans that Topgolf has. This focused advertisement is likely to be more effective than advertising to the general population because the majority of Topgolf customers are sports fans. It makes sense, seeing as sports fans are the group of people most likely to take on sports betting.

Also, in states where sports betting is currently illegal and Topgolf entertainment is already present, BetMGM now has a system in place to begin advertising as soon as it is made legal. This is expected to be important going forward as the US gambling market is expected to grow massively in the next few years as a result of the landmark 2018 court ruling in favor of New Jersey’s law permitting betting on sports that now allows states to legalize online betting whenever they choose to.

For Topgolf entertainment, the partnership lets them into BetMGM’s large customer base. And the BetMGM themed promos could help to attract betting fans to their locations around the country. This partnership is one that sports fans and bettors across the country can look forward to with excitement. It will most certainly allow fans and customers to experience the best of what sports betting and sports entertainment have to offer.

BetMGM Sports Promotions 2021

February 22, 2024 William Mcmaster

Online sports betting here in the US has been approved in many new states in 2021, and new special bonus offers and promotions have come to the forefront. Users are now able to obtain some of the best promotions available in states including NJ, CO, IN, TN, IN, MI, IA, PA, VA, and WV. Here we’ll go through the 2 promotions currently available to players at BetMGM. So let’s start off with the welcome bonus.

BetMGM Sports Welcome Bonus

The welcome bonus available at BetMGM sports is as follows:

Risk-free up to $600 on the first bet

The offer will be available from your February 1, 2021, to December 31, 2021. This promotion is currently available for new players, so ensure to sign up to BetMGM if you want to take advantage of the bonus. The current promotion is set so if you lose money on your first bet it will be awarded cashback in the form of a bet.

CLAIM THIS NOW AT BETMGM SPORTS!

How to get the BetMGM Sports Bonus

Here’s a quick step-by-step guide on what you can do to get the current bonus.

Download the BetMGM sports app on either iOS, Android or visit the BetMGM website.
Sign up to BetMGM and make your first deposit.
Place your first bet on any sports to opt-in and receive up to $600 in free bets.
If the bet you placed loses then you’ll receive up to $600 when the bet is settled.

To opt-in for this promotion, you’ll need to make a minimum bet of $10. Only the first $600 you bet will be eligible for the promotions. This means if you place a bet of 700, and you lose, only 600 will be given as a cashback in the form of a bet. The remaining 100 will not be given back. Once awarded the free cashback, it must be used within a 7-day period before the money is removed from the account.

CLAIM THIS NOW AT BETMGM SPORTS!

Here at CompareCasino, we recommend checking out our top listed online casinos, and top listed bonus list to find the best online casinos and bonuses available in your state. BetMGM also has online casino promotions, which can be found here on the bonus and promotions page on our website.

BetMGM Launch New Mobile App

February 22, 2024 William Mcmaster

BetMGM is one of the biggest sports and gaming entertainment companies in the United States and all around the world with its headquarters in New Jersey. They are casino giants among US online casinos. BetMGM is available in different states including New Jersey, Indiana, Colorado, Tennessee, Nevada, Pennsylvania, Iowa, West Virginia, Virginia, and Michigan.

MGM is a name that rings bells when speaking about land-based casinos as they own numerous casino properties worldwide. BetMGM is a partnership between MGM Resorts and Entertain Plc; which means BetMGM has access to physical casino locations as well as online gaming.

BetMGM app is one of the best innovations in the USA online casino apps community. BetMGM app has been available in three states (New Jersey, Pennsylvania, and West Virginia) but was launched in Michigan on the 21st of January, 2021. Michigan online gambling community can now enjoy the privileges that come with being a customer at Bet MGM, they have access to the perks associated with MGM Grand Detroit and MGM Resorts’ casino-resorts nationwide.

BetMGM CEO, Adam Greenblatt in response to the warm welcome the app received said, “Reaction to the opening of MGM Grand Detroit’s BetMGM Sportsbook and Lounge has been incredible. We’re thrilled to complement our retail offering with the launch of the BetMGM mobile app in Michigan, ”

He also mentioned that “Michigan sports fans can access our interactive sports betting platform and exclusive line of casino games directly from their phone. The Wolverine State now has new ways to engage with the teams they love, while earning rewards from their gameplay.”

David Tsai, the President of the Midwest Group, MGM Resorts expressed his excitement in a statement, “Working with BetMGM to offer our customers a new, innovative way to engage with our brands is very exciting for us. This is yet another example of our continued commitment and investment in Detroit and Michigan and we are proud to be part of this historic launch.”

How to Download the Bet MGM App

Michigan players looking for the best Michigan online casino can sign up with BetMGM Michigan and enjoy all they have to offer. New and existing players can download the Bet MGM app and begin to enjoy what a great mobile casino is like. The app is available on both Android and iOS devices and players can maintain their BetMGM accounts across all platforms.

To download the app, create an account (if you do not have one yet) with BetMGM. You will find the download option in the main menu; you can either click on download for Android if you are using an android device or download for iPhone if you are using an iOS device.

Google play store does not allow gambling apps so you have to download the BetMGM app to access the app. The app is available on iTunes for iOS users.

Benefits of the BetMGM App

The app is user friendly and easy to navigate. It delivers the best gaming experience to players, giving Michigan bettors an avenue to bet on their favorite sports. Bets can be made pregame as odds are available before the game time using different bet types including futures, parlays, money lines, and others. Also, in-play bets are available on the app and since BetMGM ensures that odds are updated quickly, you should get the best deal while betting.

The app uses geolocation to ensure that players using it are well within the Michigan state line as not all states in the United States allow gambling. You have to confirm your location by turning it on using GPS in the location settings.

BetMGM app users are not only limited to the sportsbook, they can also play casino games and participate in tournaments. There are progressive jackpots especially for the Michigan areas that players can take advantage of. Other casino games like roulette, blackjack, poker are all available on the app.

Michigan players using the BetMGM app can retrieve their gameplay to enjoy awesome experiences at all MGM Resorts locations. This is because the BetMGM app works hand in hand with the MGM Resorts’ M life Rewards program. Players from Michigan can use these rewards at MGM Grand Detroit, MGM Grand, Bellagio and ARIA in Las Vegas, Borgata in New Jersey, and Beau Rivage in Mississippi.

Conclusion

Michigan is the ninth state BetMGM is operating and the fourth state with an online casino. BetMGM continues to ensure that they give players nothing but the best in all states they are established, and we expect them to do the same in the new states they will be breaking into so when you think of USA casinos online, you think BetMGM.

CHECK OUT BETMGM HERE AND START PLAYING ON THEIR APP!