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Draftkings to Advertise on Super Bowl for the First Time While Big Brands Sit Out

February 22, 2024 William Mcmaster

Sunday’s Super Bowl LV game in Tampa will see DraftKings join several first-time advertisers as some other top brands miss out. The Super Bowl is the most wagered-on sporting game across all US sports, so it is perhaps fitting that the daily fantasy sports giant and internet sportsbook operator are throwing their hat into the advertising mix. 

The past few years have seen an indication that the NFL is becoming increasingly inclined towards regulated sports betting. Several marketing deals have been signed between teams across the league and sports wagering companies and, with the Las Vegas Raiders, we now even have an NFL franchise in the betting capital of the country. But despite all that, DraftKings’s advertising spots will not exactly publicize the operator’s sportsbook wagers.   

Instead, the idea is to help accustom users to the DraftKings platform and then, in the long run, keep them as customers. Building a customer base via daily fantasy sport and free games, and then eventually converting those clients into sports bettors is a move that the company is not unfamiliar with. According to Jeannine Poggi, reporting for AdAge, “DraftKings will air two 15-second commercials in the second and third quarters of Super Bowl LV, offering viewers a chance to enter a free pool to make predictions on fourth-quarter action.”

DRAFTKINGS

Sporting Backstory

The Super Bowl will take place for the 55th time come Sunday, February 7th, 2021, at the Raymond James Stadium in Tampa, Florida. From an entirely sporting perspective, the biggest subplot surrounding Super Bowl LV is the fascinating matchup between the quarterbacks on both football teams. The Tampa Bay Buccaneers will be able to call on legendary NFL quarterback Tom Brady.

Widely regarded as the greatest quarterback of all time, the 43-year-old will be making an appearance in the 10th Super Bowl of his astonishing career. He will be looking to pick up a record seventh ring, two years from winning his sixth. That one was a record, by the way. 

As for Brady’s opponents on Sunday, the Kansas City Chiefs will be lining up with ‘youngster’ superstar quarterback Patrick Mahomes, a combo that is already being regarded widely as the league’s next dynasty in waiting. Mahomes won the NFL Most Valuable Player award, picking up the NFL Offensive Player of the Year gong and getting named to the Pro Bowl and the First-Team All-Pro in his first season. 

The following year saw him lead the Chiefs to Super Bowl LIV, their first Super Bowl appearance in five decades. In doing that, Mahomes became the reigning Super Bowl MVP and the first quarterback to make two Super Bowl appearances before turning 26. If he leads the Chiefs to victory in Sunday’s matchup, it’ll be the first time since 2003-2004 that an NFL team claims two consecutive titles. And the team which achieved that particular feat? You guessed it; Brady’s New England Patriots.

The two quarterbacks have already faced off four times, sharing the spoils a couple of times apiece. So, the game sees the player with the most remarkable NFL legacy of all time facing off against the new kid who has already begun racking up the records. It is no wonder Super Bowl LV is being tagged as ‘the GOAT’ V.s ‘the kid’. And it is no wonder that DraftKings is looking to tap into the vast customer base that this backstory is set to attract.

Big Game, Big Bucks

Initially, DraftKings was planning one ad for the Super Bowl scheduled for Feb 5. But, like the President and Co-founder of the gaming company, Matthew Kalish, told AdAge, ‘when it became obvious that the big game would feature the Kansas City Chiefs, the Tampa Bay Buccaneers, and the compelling Patrick Mahomes/Tom Brady quarterback battle, the firm opted for two spots and a bigger presence.

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Kalish said another primary purpose of the ads would be to give bettors a taste of the DraftKings experience. Despite live sports getting shut down earlier on in the pandemic, DraftKings still saw its users come to the platform to engage around different content, such as e-sports. He said that once live sports returned, they noticed a spike in pent-up demand. 

“There’s tremendous momentum in not just fantasy sports, but also sports betting, which is open in 12 states and rapidly expanding throughout the country,” Kalish said to AdAge. The ads are being created by the company and focused on urging viewers to participate in a free predictive game based on the fourth quarter. Betting situations might look something like predicting the scorer of the final touchdown and the length of the longest play in the final stanza of the game.

Matt Kalish revealed that all participants will get a prize and that payouts will range from $3 to $25,000. If it isn’t already evident that DraftKings is going all out with their ad slots for Super Bowl LV, then perhaps a look at their Super Bowl ad budget will convince you, with it being reported that a 30-second Super Bowl ad costs over 5 million dollars.  

Debuts

However, the gaming company is not the only firm set to make its Super Bowl advertising debut in Sunday’s event. In total, 11 companies are having their first foray into the world of Super Bowl advertising, including Chipotle, DoorDash, Huggies, and WeatherTech. 

On the reverse side, some big brands that have come to be known staples of Super Bowl advertising will be sitting out this year. Coca-Cola will be taking a one year break, while Hyundai’s absence will see it snap an 11-year stretch of ad slots. For the first time in a long time, we would also not be seeing a run out for the Budweiser brand.

Filed Under: News and Blogs Tagged With: Sports Betting, Sportsbooks, US Casino News, US Casinos, US Online Gambling, USA

BetRivers $200,000 Winter Wonderland Promo

February 22, 2024 William Mcmaster

Winter is a gloomy time of the season once Christmas is over and the new year is upon us. We all create resolutions and work towards being better people. At Rush Affiliates their resolutions have been to give bigger and better promos, on their BetRivers and PlaySugarHouse websites.

The current weekly promo is the $200,000 winter wonderland challenge. This challenge consists of users wagering at online casino games to acquire iRush points. Players who get the highest amount of iRush points during the week are eligible to obtain 1X bonus money.

To opt-in for this amazing promotion, users need to simply start playing their favorite online casino games, at the respected websites. Every Monday at 3 pm ET the winners on the leaderboard will be awarded their 1X bonus money. However, what’s that amount of money you’ll get? Here’s a list of the entries:

RankPrize Money 
1st$2500 in 1x Bonus Money
2nd$2500 in 1x Bonus Money
3rd$1500 in 1x Bonus Money
4th$1250 in 1x Bonus Money
5th$1000 in 1x Bonus Money
6th — 10th $750 in 1x Bonus Money
11th — 25th $500 in 1x Bonus Money
26th — 50th$250 in 1x Bonus Money
51st — 100th $100 in 1x Bonus Money
101st — 250th$50 in 1x Bonus Money
251st — 500th$25 in 1x Bonus Money
501st — 1050th$10 in 1x Bonus Money

If that’s not enough for you, then there are also parlay perks in sports betting if that interests you. You’ll be eligible to get $10 worth of bets if you wager a 5 parlay bet with odds of +100 and higher. Alternatively betting on 3 or more legs will also get you the free $10 worth of bets, and is awarded at 3 pm every Monday.

To qualify you’ll need to place a minimum bet of $10 during the week. All free bets will expire 7 days after the money is awarded. Don’t miss out on these amazing promotions, they won’t be around forever!

Sign up today to BetRivers and SugarSugarHouse today!

Filed Under: News and Blogs Tagged With: Bonuses, Sports Betting, Sportsbooks, US Casino News, US Casinos, US Online Gambling, USA

BetMGM Launch New Mobile App

February 22, 2024 William Mcmaster

BetMGM is one of the biggest sports and gaming entertainment companies in the United States and all around the world with its headquarters in New Jersey. They are casino giants among US online casinos. BetMGM is available in different states including New Jersey, Indiana, Colorado, Tennessee, Nevada, Pennsylvania, Iowa, West Virginia, Virginia, and Michigan.

MGM is a name that rings bells when speaking about land-based casinos as they own numerous casino properties worldwide. BetMGM is a partnership between MGM Resorts and Entertain Plc; which means BetMGM has access to physical casino locations as well as online gaming.

BetMGM app is one of the best innovations in the USA online casino apps community. BetMGM app has been available in three states (New Jersey, Pennsylvania, and West Virginia) but was launched in Michigan on the 21st of January, 2021. Michigan online gambling community can now enjoy the privileges that come with being a customer at Bet MGM, they have access to the perks associated with MGM Grand Detroit and MGM Resorts’ casino-resorts nationwide.

BetMGM CEO, Adam Greenblatt in response to the warm welcome the app received said, “Reaction to the opening of MGM Grand Detroit’s BetMGM Sportsbook and Lounge has been incredible. We’re thrilled to complement our retail offering with the launch of the BetMGM mobile app in Michigan, ”

He also mentioned that “Michigan sports fans can access our interactive sports betting platform and exclusive line of casino games directly from their phone. The Wolverine State now has new ways to engage with the teams they love, while earning rewards from their gameplay.”

David Tsai, the President of the Midwest Group, MGM Resorts expressed his excitement in a statement, “Working with BetMGM to offer our customers a new, innovative way to engage with our brands is very exciting for us. This is yet another example of our continued commitment and investment in Detroit and Michigan and we are proud to be part of this historic launch.”

BETMGMAPP

How to Download the Bet MGM App

Michigan players looking for the best Michigan online casino can sign up with BetMGM Michigan and enjoy all they have to offer. New and existing players can download the Bet MGM app and begin to enjoy what a great mobile casino is like. The app is available on both Android and iOS devices and players can maintain their BetMGM accounts across all platforms.

To download the app, create an account (if you do not have one yet) with BetMGM. You will find the download option in the main menu; you can either click on download for Android if you are using an android device or download for iPhone if you are using an iOS device.

Google play store does not allow gambling apps so you have to download the BetMGM app to access the app. The app is available on iTunes for iOS users.

BETMGMAPP

Benefits of the BetMGM App

The app is user friendly and easy to navigate. It delivers the best gaming experience to players, giving Michigan bettors an avenue to bet on their favorite sports. Bets can be made pregame as odds are available before the game time using different bet types including futures, parlays, money lines, and others. Also, in-play bets are available on the app and since BetMGM ensures that odds are updated quickly, you should get the best deal while betting.

The app uses geolocation to ensure that players using it are well within the Michigan state line as not all states in the United States allow gambling. You have to confirm your location by turning it on using GPS in the location settings.

BetMGM app users are not only limited to the sportsbook, they can also play casino games and participate in tournaments. There are progressive jackpots especially for the Michigan areas that players can take advantage of. Other casino games like roulette, blackjack, poker are all available on the app.

Michigan players using the BetMGM app can retrieve their gameplay to enjoy awesome experiences at all MGM Resorts locations. This is because the BetMGM app works hand in hand with the MGM Resorts’ M life Rewards program. Players from Michigan can use these rewards at MGM Grand Detroit, MGM Grand, Bellagio and ARIA in Las Vegas, Borgata in New Jersey, and Beau Rivage in Mississippi.

Conclusion 

Michigan is the ninth state BetMGM is operating and the fourth state with an online casino. BetMGM continues to ensure that they give players nothing but the best in all states they are established, and we expect them to do the same in the new states they will be breaking into so when you think of USA casinos online, you think BetMGM.

CHECK OUT BETMGM HERE AND START PLAYING ON THEIR APP!

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Filed Under: News and Blogs Tagged With: BetMGM, Casinos, US Casino News, US Casinos, US Online Gambling, USA

The First Two Weeks of Legal Online Gambling in Michigan

February 22, 2024 William Mcmaster

After decades of missing out on the opportunity to enjoy a good sporting event or online casino game and win money from it through online bets, residents of The Wolverine State can finally participate in online gambling activities.

The State of Michigan permitted the launch of legal online gambling within its borders at noon on Friday, 22nd January 2021. The timing of this development was perfect, especially for sports betting, because of the lineup for that weekend. For instance, NFL conference championship games were live and Michigan sports bettors got to watch and place wagers.

Some people have theorized that the license to operate given to some sport betting giants in the state was done in a bid to help the gambling industry recover faster from the impact of the COVID-19 pandemic. Whatever the reason is, online betting statistics within the first two weeks of this launch clearly show that Michigan is well on its way to becoming one of the foremost states in the US with thriving online gaming industry.

10 online casinos and sportsbooks were approved to launch that Friday by The Michigan Gaming Control Board (MGCB), which will now regulate their activities going forward. A new round of operators was added to these the following week. Seeing how things are going, it is only expected that we’ll see more online gambling operators trooping into the market.

michigan_gaming_banner

Industry experts predicted that there would be an impressive response from gamblers across the state after the launch. Their projection was based on the residents’ attitudes to prior legal gambling activities in the state, the time of the launch of the casinos, and the anticipation that had built up over time. Many reports have come in about the gamblers’ activities so far in Michigan and they have shown that these predictions were right.

BetMGM’s CEO, Adam Greenblatt, confirmed that the platform’s launch in Michigan was their “strongest launch yet.” BetMGM Michigan reported that over 200,000 successful logins were recorded on their platform and more than 2 million spins were seen, all within the first seven hours of being launched in the state.

However, some customers complained of problems with the BetMGM app. A representative from the company affirmed that there were glitches at some point, but it was as a result of unusually high traffic. He said that the problem was rectified the same day.

Google Trends were analyzed by Michigan Sharp, a website dedicated to the online gambling space in Michigan. They discovered that the launch of online sports betting in the state generated more interest than any previously recorded launch within the past year.

Furthermore, GeoComply, a company that facilitates geolocation tracking for many online gaming operators also announced that over 7.5 million online gambling transactions were recorded in Virginia and Michigan. Virginia has only two online operators, compared to Michigan’s ten at the time of launch, hence, the location with the higher percentage is obvious.

Since virtually every bettor in the state of Michigan would be a first-timer, there was an avalanche of bonuses being claimed on all the platforms. Bettors who could not join the thousands that flooded the Michigan online casinos and sportsbook did so the following week. Many of the operators, having had the experience of the previous week could manage them better.

The Michigan Gaming Control Board has not released reports on the revenue generated so far, but they have corroborated reports of a large influx of players into the online gambling space since the Michigan online casino launch. 

If you live in Michigan and are yet to jump on the wave of excitement sweeping through the Michigan online gaming world, you’re not too late. There are still loads of bonuses to be won and more than enough games and sports betting features to explore.

EXPLORE MICHIGAN CASINOS and SPORTSBOOKS HERE!

Sources:

  1. https://www.freep.com/story/money/business/2021/01/25/losses-michigan-sports-betting/4246035001/
  2. https://amp.detroitnews.com/amp/4308876001
  3. https://www.mlive.com/sports/2021/01/online-gaming-sports-betting-off-to-roaring-start-in-michigan.html?outputType=amp

Filed Under: News and Blogs Tagged With: Gamble, Games, Law, Michigan, Online Casino Promotions, Online Gambling, US Casino News, US Casinos, US Online Gambling, USA

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